Monday, September 20, 2010
Out With the Old and In With the New
I recently read an article, Bonding with Fans Who Can't Get Enough, which was about professional sports teams who are using mobile devices to generate an increase in their fan club. The Pittsburgh Penguins, a professional hockey team, were facing a decline in their fan support and were desperate to try anything. Jeremy Zimmer, who was the team's director of new media, came up with the idea to have a mobile fan club. This new idea would send text messages with score updates, statistics, and news. Since this, the Penguins fan base has increased from 14,000 in 2008-20009 to 72,440. This new technique of "new media" has greatly influenced the world that we live in. Over the last few weeks I have been learning about new and social media in my college course. We have discussed the effects that Twitter and LinkedIn, for example, have had on our society; how many citizens are getting their news updates from short "tweets" or applying for jobs by networking online. The main question that I will be consistently addressing in my blog is how new and social media are changing everything about the media and the way we get our news. I look forward to delving deeper into this issue and sharing what I learn in and out of the classroom with you.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment